Actifai Joins Hands with Atlantic Broadband to Support the Cable Operator's Growth Plans and Customer Experience

Telecom Tech Outlook | Thursday, May 27, 2021

Actifai's web-based tools will be used by Atlantic Broadband's sales, retention, and care agents, and Actifai's APIs will be used to power offer suggestions and selling points for consumers on its e-commerce platform.

FREMONT, CA: Actifai, an AI software-as-a-service provider for cable and telecom companies, has joined hands with Atlantic Broadband, the nation's eighth-largest cable operator, to drive growth and to improve Atlantic Broadband's customer experience by optimizing product recommendations based on the needs of its prospects and customers.

Actifai's web-based tools will be used by Atlantic Broadband's sales, retention, and care agents, and Actifai's APIs will be used to power offer suggestions and selling points for consumers on its e-commerce platform. This collaboration follows a fruitful pilot project that took place between October 2020 and February 2021.

Atlantic Broadband and Actifai are collaborating during a time of expansion for cable and telecom providers, with most seeing a growing opportunity to leverage the power of data and AI to improve consumer experiences. In the industry, AI has many potential advantages, such as integrating real-time demographic, competitive, and behavioral data to assess offerings that will best suit consumers' expectations and increase the probability of conversion, loyalty, and long-term retention.

"Atlantic Broadband is committed to providing clear and transparent offers to our customers, while making it easy to do business with us," stated Frank van der Post, President of Atlantic Broadband. "Actifai is critical in supporting this mission. Its software provides product recommendations and selling points that empower our agents, help our customers better understand the value we deliver, and more intelligently match offers to needs — resulting in a substantial financial return that will be reinvested in serving our customers."