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Microsoft has commenced its green ambitions, shedding light on delivering a plan to be carbon neutral by 2030, reducing the carbon emissions of the business by 50 percent.
FREMONT, CA: Microsoft has chalked up plans to have its direct carbon emissions rate decreased to almost zero, simultaneously working to scale up the efficiencies via its supply and value chain. The multi-national enterprise will invest $1 billion to boost the development of carbon reduction, capture, and removal technologies.
“While the world will need to reach net-zero, those of us who can afford to move faster and go further should do so,” said Microsoft President Brad Smith. “That’s why today we are announcing an ambitious goal and a new plan to reduce and ultimately remove Microsoft’s carbon footprint.”
“By 2030, Microsoft will be carbon negative, and by 2050 Microsoft will remove from the environment all the carbon the company has emitted either directly or by electrical consumption since it was founded in 1975.”
As the US Big Tech giants are leading the technology, media, and telecom industries, many of them have claimed to operate on a green agenda. An example of one such company is Apple. It claims to have transitioned to 100 percent renewable energy for the power it utilizes in its offices, retail stores, and data centers in more than 43 countries. The company has reduced its carbon footprint by 35 percent.
The primary question is if the telcos possess the same attitude as the Big Tech in encouraging a more sustainable future. According to experts in the field, transitioning to clean energy has various significant business benefits, along with being corporate social responsibility.
It is pointed out by one of the experts, Paul Gowans, that the network is an energy-guzzling asset for each telco, and depending on the locations, the system can have a different impact on the spreadsheets. For example, the average price is $0.15 per kWh. It varies in the rates depending on the country, reaching a difference of more or less than three times the original cost.
There are plenty of ways to tackle the issue, primarily via algorithms that are written to power down certain parts of the network during the day. The plan to powering down specific cell locations in residential commuter towns seems like the most obvious answer. Still, it can cause an impact on the bottom line without disturbing the customer experience. Telecom companies have a fair idea as to where green and clean technologies appeal more for the budget holders as this method is much fruitful than appealing to the sense of social responsibility. The main agenda for these shareholders is to make money after all.
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