Cloud-Native Network Security Application Is the Latest Offering from Privafy

Telecom Tech Outlook | Tuesday, March 24, 2020

To tackle “data-in-motion” security threats, Privafy launched its cloud-native security application to take on legacy security vendors. 

FREMONT, CA: To tackle “data-in-motion” security threats, Privafy launched its cloud-native security application to take on legacy security vendors. 

By adopting the cloud-native technique, Privafy believes that data can be better secured, as it moves from one location cloud to another, along with mobile and IoT services. Privafy’s security-as-a-service application aggregates the functionality of encryption systems and VPNs, DDoS protection, firewalls, intrusion detection, prevention systems (IDS and IPS), data loss prevention (DLP), and deep content inspection technologies. 

“Data has never been less secure. Solutions developed by the networking industry to protect data are rapidly becoming obsolete for today’s cloud-and mobile-based workloads. Furthermore, technologies such as SD-WAN and cloud-based point solutions focus more on cost reductions, but don’t address the underlying security vulnerabilities to sufficiently protect Internet reliant businesses,” said Privafy CEO and co-founder Guru Pai, in a statement. “Privafy was purpose-built to secure data in today’s modern world. We have democratized internet security to protect data in a way that is easier to deploy and far more economical for any sized enterprise, regardless of where or how they work.”

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Pai, who is former senior vice president and chief product officer at Verizon, worked on a portfolio of wholesale platforms called Exponent when he was at the helm of Verizon three years ago. Pai left Verizon at the beginning of last year to take the position of CEO at Privafy. The founders of Privafy also include former NXP Semiconductors CEO Rick Clemmer, who is now the chairman of the company at present.

Privafy designed its security-as-a-service offering to mainly resolve the legacy security challenges via a unified solution that delivers protection against cyberattacks, including unauthorized intrusions and access, DDoS and malicious service interruption, malware attacks, ransomware, botnets, and many others. 

Privafy provides a strong competition to the traditional security vendors who offer point network solutions such as VPNs, firewalls, SD-WAN offerings, and many more. These companies include Palo Alto Networks, Fortinet, and Zscaler. Vizio is one of the main clients of Privafy as well. Burlington, Massachusetts-based Privafy, employs a team of 75 experts from all over the globe and has allotted $22 million funds for its private minority investments.

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