How can VAS and 5G help in Building Marketing Strategies

Telecom Tech Outlook | Wednesday, September 18, 2019

With the help of 5G offerings, companies can build a creative, competitive edge and launch the appropriate model to start with a strong reason.

FREMONT, CA: The arrival of 5G technologies brings an immense shift, changing the way telecom industries have been operating for ages. To match up the rising 5G implementations, several telecom companies have introduced digital brands with web versions of their businesses. A few of them are deploying their digital brands to experiment with service offerings, customer experiences, and business models.

The pay for speed approach began with a handful of 4G providers, and it has set a precedent that the only valuable feature that telecom companies should provide is speed. The providers keep themselves updated with the latest technologies so that they can facilitate customers with new and faster rate to download and stream content.

Usually, people with large families should opt for a faster network, which can efficiently provide services to each one in the house. Operators need to find a sustainable model that can connect to every device with applications and still lead them to the higher side of the revenue opportunity.

Several other operators are approaching banking on possible revenue streams by building value-added services (VAS), which is generally available with rewards-based schemes. The programs propose added offers such as discounts, coupons, and movies tickets, to tempt their users and elevate their experiences. 5G services have conventional channel bonds with partners who are willing to adopt 5G for availing AR/VR services in the future and proactively take part in the supply chain.

Some companies give away plans offering discounts and rewards on electronics, dining, sports experiences, and concerts. They also promote their monthly deals or daily deals, if any, to make people check the apps regularly for subscribing to the new benefits. The reward-based schemes might appear to be less appealing to the next-gen users, but it successfully creates a precious bond between the consumers and their brand.

Operators in the marketplace are providing users with opportunities to find their friends and connect, build intimate social groups, and manage plans in real-time. The marketplaces steer the customers to spend their time within the market that creates better opportunities to advertise products as well as increase revenues.