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The transcendence of OSS/BSS has a lasting impact in both industry and among customer
FREMONT, CA: As the new telecom industry powers through, the requirements for the OSS and BSS system will vary in sync. A non-optional switch to automated systems and management-as-service logic is the result of the placement of new service layer architecture and customer experience management at the core. The key changes in the OSS and BSS system are the transformation from supply-based to demand-based vision, from operational resource support to automated support, and conversion from management-as-an overlay to management-as-service. In the future, customer experiences will decide the kind of services the network will provide; these options include transport/connection touchpoints, content and processing resources, subscriber know-how, customer behavior, and the customer location. The attention is shifted to the services supplied to the customer — a new service layer, through which the network transport and connection elements are arranged.
Impact To Telecoms Of System Changes On OSS/BSS:
The telecommunication companies are branching out to various options by presenting multi-play digital services and customized pricing. Accompanying this is the necessity for upgrade and sometimes an overhaul of its OSS and BSS systems in order to support the latest offerings.
The new transitioning business model is enforcing change in the future OSS and BSS infrastructure. A model that moves away from being technology-centric to customer-centric. Majority of the players in telecom offer similar or standard plans and services, making it imperative to differentiate and also customize the experience as the result of the shift. The chain reaction to the OSS and BSS systems is the development of technology to assemble data for the telcos to relate and understand its users.
The operators need to fixate the focus on the customer and quickly react to the market, equipped with new services, offers and promotions. With the use of analytics, OSS and BSS systems have become strategic resources for businesses by aiding them to determine customer behavior.
Telecommunications now equipped with a variety of offerings intersecting throughout the customer interactions and questions will have a growing need to reinforce the systems which perform similar to a holistic platform. This transition to a platform-based network system for the aim to create ease and flexibility will be the future of OSS/BSS model. The hub is transcending into a multivendor system to assist the telcos in smoothening the shift and generating more revenue from data services alone, involving multiple parties.
The majority of customer interactions have already been shifted to digital channels in the OSS arena, enabling an approach that promises to bring related information along with as a considerable sake.
Practically Speaking, What Does This Mean?
The speed of service is excellent and users must be able to access any assistance from any device quickly. Advance variations can include an in-depth sum or little human intervention for the users to avail the experience of speed and the least of hassle.
Lean on the belief that can gain a competitive advantage by providing and allotting users and services rapidly and accurately.
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