Telecom APIs prove to be a catalyst for Business Growth

By Telecom Tech Outlook | Friday, September 13, 2019

To remain competitive in the market, it has become a must for the businesses to use Telecom Application Program (API) Interface to maintain its agility and efficiency to adapt to the changing technology.

FREMONT, CA: As the enterprise communications industries are revolutionizing, businesses are constantly searching for new technologies like cloud-based automation to improve their business processes and have a competitive edge over the other organizations. In simple words, enterprises are now deploying telecom application programming interfaces to enhance their internal workflows, simultaneously enhancing client experiences and engagement.

An application programming interface (API) refers to a set of protocols, functions, routines, and commands utilized by programmers for developing software or promote communication between two systems. APIs can be used for both mobile and desktop purposes. Besides they are extremely useful for programming components of the graphic user interface (GUI) while enabling a software program to request as well as harbor services from another program.

API comprises of two fundamental elements. The first one is the technical specification for establishing the way the information or data can be exchanged between programs and a software interface that publishes that specification somehow.

As the world wide web is rising, and there is a subsequent boom in turn-of-the-millennium, the incentives for this innovative technology has touched an unprecedented level. 

In 2000, Salesforce.com included this technology into its platform, which helped in customer sharing and transmitting data over their various business applications. After Salesforce, eBay adopted similar technology. Following them, many companies like Flickr, Twitter, Facebook, and Instagram started doing the same. 

IT teams within the telecom API embedded enterprises are establishing a partnership with software-centric carriers for helping in the integration of cloud-based telecom offerings and existing product and services, without any compromise on the quality. The integration of telecom APIs enable the organizations to have direct access and authority over excellent quality telephone resources that help them with real-time purchasing, porting, provisioning, and configuring voice and messaging services. APIs and software developer kits (SDKs) help in the impromptu completion of deployments of applications and services. Moreover, enterprises also have access to call and SMS notification, and click-to-dial abilities which support the enterprises to have effective communication with their customers.

Below are some of the major advantages that telecom APIs offer organizations:

1. Promote innovation and enhanced customer engagement: The telecom APIs provide enterprises with the opportunity to segregate existing offerings and simultaneously working on the improvement of their end-customer relationships. The interactions with the customers improve if the business provides the end-users with options in the way they want to interact with the organization. Adhering to only one option for consumer support can weaken the relationships. The clients can be provided with the options that range from traditional voice calls, text messaging, web forms, and automated phone menus, which can also be managed and provisioned by the organization itself.

Allow services to be quickly scaled: The provisioning and porting procedure related to buying new cell numbers are now possible with automation which eliminated the requirement of purchasing phone numbers in bulk and then scrolling through the new rates for those cell numbers. There is no possibility in the procedure without automation through APIs.

Besides, businesses get the opportunity to keep the track on the lead generation in a better way through unique cell numbers that can be assigned, deployed, and ported through telecom APIs. For example, organizations can directly transfer the calls to various departments and track the derivation of the sale leads. This functionality helps in the automation and improvement of the process for CRM maintenance and lead generation.

Offers privacy for the end-user as well as a business: Organizations can initiate cell number masking capabilities with the support of Telecom APIs. We usually see this feature with Lyft, Rover.com, and other reservation applications or appointment reminders. Thus, this feature helps in protecting the privacy of the user by sending messages between two persons without publicizing their personal cell numbers.

Enterprises can make use of this function for cell numbers associated with restaurant reservations, appointment reminders, shipping notifications, hotel bookings, and other services where the user wants to receive updates via text or call.

Enterprises are adopting telecom APIs as an automation strategy for scaling their services as well as gaining insight into their markets' reach in a better personalized and contextual way, simultaneously fulfilling the customers demand of privacy and tailored experiences.

The bottom line is that telecom APIs is the long-term way of expanding the business. The telecom APIs support the organizations to stay competitive in the rapidly transforming technology.